Nikki is no stranger to communications. She has an extended history of managing press for multi-billion dollar programs, writing copy for both non profit and corporate entities and small business clients. If anyone can understand the life of an entrepreneur she can. She's cultured, has diverse writing experience, a natural researcher and abreast with the latest trends in digital communications. This is an important in seeking someone to trust as a voice for your brand. Having someone with the ability to communicate to the masses in your voice as effective as possible allows you to do the work in bringing in more clients, more members or simply getting your message out there to the public. Let's learn more about Nikki and what she does.
When did you start NRJ Consulting?
I left my job as spokesperson for the NYS Comptroller’s office in 2016, and two weeks later, I landed in El Jadida, Morroco to consult for my first client. Since then, I’ve pivoted my business from strictly public relations to writing copy to help my clients make sales.
What are the benefits to utilizing your copywriting services? How important is it to a business to hire a sales copywriter?
Great copy is critical when it comes to piquing curiosity, building connections, and growing sales. Most people make buying decisions based on emotions, so your copy must speak to their deepest desires, which is something I’ve learned to hone through ongoing education and execution.
Who are your typical clients and what types of content have you created?
I get to work with outstanding women who are committed to empowering other women. My clients tend to fall into the coaching and consulting industries. I support them by writing sales pages, sales email sequences, and web copy. I write words that spark connections with readers and guide them to the next step toward making an investment.
What are 3 mistakes you see entrepreneurs make when it comes to writing copy?
1. Using copy that prioritizes the company and CEO instead of talking about what their service or product can do for the reader.
2. Shying away from letting their personalities shine through in their copy. It’s 2021, we are all unique, and your personality is an asset, not a hindrance.
3. Not investing in a skilled writer who spends their time (and money) building their skills to write persuasive copy that whispers in the ears of readers.
Can you write in someone else’s voice? What’s the technique for that?
Absolutely! I invite my clients to a deep dive session to get to know them and their ideal clients before I write the first word of their copy. I also watch any videos and read all materials they have about their business to learn their tempo, preferred words, and more.
You’re so creative and artistic. Do you intend to take your writing in another direction and maybe write a book or a script?
I’ve written poetry. I have a video on YouTube of me performing an original spoken word piece. I’ve also started a book that’s collecting dust (lol). I’ve promised myself that I will pick these things back up.
Now let’s get to know you a little bit. You are a straight shooter and seem to really enjoy what you do. What else do you like to do?
I LOVE what I do. I get to help bridge the connection between my client and their client. Writing has always been a creative outlet for me, whether it’s fictional, inspirational, or sales. I’m also a hand-drawn artist. One day, I’ll introduce my art to my creative writing. Stay tuned.
When you hear the phrase “One Make It, We All Make It” what does that mean for you?
This phrase makes me smile. It means forward movement for all of us. I have participated in events, taken on clients, made key connections, and more because someone saw fit to make themselves available to me. I see it as my responsibility to extend my hand to those around me as they make strides as well.